Thursday, December 29, 2011
  • Softer Diet Industry Guns For Tubby Men

    The shift toward men is due to slower growth in the industry overall. John LaRosa, research director for Marketdata Enterprises, says Americans spent an estimated $62 billion in 2011, up just 2% from the prior year and well under its historical 6% annual gain. ...Read the whole story

  • Edmunds.com's Anwyl On Autos, Part I

    In this two-parter, we speak with Jeremy Anwyl, vice chairman of Edmunds.com, about the year to come, the year just past, and which players are best positioned for the vicissitudes of the U.S. economy and consumer sentiment. ...Read the whole story

  • Cox's Facebook Effort Raises Money For Charity

    The effort consists of a Holiday Digeez Snow Globe that allows Cox's 250,000 Facebook fans to place their favorite photos into a holiday-themed snow globe. Fans can customize their snow globe with a variety of different holiday designs. ...Read the whole story

  • Women's Expectations Don't Equal Their Motivations

    There are more women motivated to have balance in life and be fulfilled compared to those motivated to do it all. Seventy percent of women are motivated to be financially independent, compared to 49% who are motivated to have a career. ...Read the whole story

  • Lempert: Boomers, Men Will Shape Food Trends

    The buying power of Baby Boomers and the increasing roles of men in food preparation and shopping are among the trends that will most affect food makers and retailers in 2012, according to "Supermarket Guru" Phil Lempert. ...Read the whole story

  • Aramark To Serve It Up In Philly

    Half the fun, okay, all the fun of going to a sports event is eating and drinking, not necessarily in that order. Philadelphia-based Aramark is the merchandise partner for the 2012 Bridgestone NHL Winter Classic, and as such will be selling both foods and officially licensed merchandise at the Bridgestone NHL ...Read the whole story

  • GameStop Launches Fitness-themed Sweepstakes

    In an effort to appeal to the self-improving side of gamers, GameStop is launching a "Play Your Way" sweepstakes, offering four luxury Caribbean vacations, linked to the purchase of such fitness-inspired titles as Kinect Sports Season 2, Just Dance 3, The Black Eyed Peas Experience and Zumba Fitness: Join the Party. ...Read the whole story

Time To Get Serious About E-commerce

This good news has many marketers dancing with glee, knowing they are well positioned to take advantage of the flurry of e-commerce activity. ...More