Switching stations, I heard Mayor Michael Bloomberg's distinctive New York accent layered on a base of Boston on the radio yesterday, and he was in fine pugilistic form: "What do … Read the whole story
Harley-Davidson Motor Co. has been on a journey toward crowd-sourcing ad creative and marketing ideas. But it isn't sourcing fans for a big campaign, … Read the whole story
As much as people embrace all things digital, they're much fussier when they turn into actual shoppers. Catapult's Brian Cohen, director of digital shopper … Read the whole story
The headphones feature Livestrong's signature bright yellow on both the cable and earpieces. They will be available starting in February for a suggested retail … Read the whole story
For the second year in a row, Subway has the highest Buzz score across all 1,100-plus consumer brands tracked by YouGov's BrandIndex. (Buzz rankings … Read the whole story
Toyota and Honda had a rough year in 2011 thanks to a pair of natural and man-made disasters. The two companies saw sales drop … Read the whole story
According to iYogi Insights, 63% are spending 35% more on technology bills than they do on utilities. "It has become that crucial need," Visar … Read the whole story
There are plenty of examples of brands that have found engaging ways to connect with consumers, despite living in categories that don't tend to … Read the whole story