Marketing Daily
Wednesday, January 11, 2012
  • Harley-Davidson Taps Fans For Ad Creative

    Harley-Davidson Motor Co. has been on a journey toward crowd-sourcing ad creative and marketing ideas. But it isn't sourcing fans for a big campaign, … Read the whole story

  • Shoppers Spurn Social, QR Codes

    As much as people embrace all things digital, they're much fussier when they turn into actual shoppers. Catapult's Brian Cohen, director of digital shopper … Read the whole story

  • RadioShack Offers Livestrong Headphones

    The headphones feature Livestrong's signature bright yellow on both the cable and earpieces. They will be available starting in February for a suggested retail … Read the whole story

  • 2011 Buzz Leaders: Subway On Top Again

    For the second year in a row, Subway has the highest Buzz score across all 1,100-plus consumer brands tracked by YouGov's BrandIndex. (Buzz rankings … Read the whole story

  • Toyota, Honda Put 2011 Behind Them

    Toyota and Honda had a rough year in 2011 thanks to a pair of natural and man-made disasters. The two companies saw sales drop … Read the whole story

  • Internet, Connectivity Seen As Necessities

    According to iYogi Insights, 63% are spending 35% more on technology bills than they do on utilities. "It has become that crucial need," Visar … Read the whole story

  • The Fallacy Of The Low-Involvement Category

    There are plenty of examples of brands that have found engaging ways to connect with consumers, despite living in categories that don't tend to … Read the whole story