1-800-Get-Thin Finally Gets Some Official Scrutiny by Thom Forbes

It took a whistleblower lawsuit and the deaths of five patients but all of a sudden everyone with a constituency seems to be outraged by the 1-800 -GET-THIN freeway billboards, bus ads and radio and TV spots that have permeated the Los Angeles market in recent years. It's a story that the "Los Angeles Times," particularly columnist Michal Hiltzik, has been pursuing for years. ...Read the whole story

  • automotive GM: Chevy, Caddy Drive To Super Bowl by Karl Greenberg

    The mileage it gets from the game-day juggernaut comprising ads before the game, four ads in the game, and two after may well come from how the ads are integrated with GM's digital and social-media programs prior to, on, and after Feb 5. ...Read the whole story

  • electronics Survey: 100% Bought CE Device At Holiday by Aaron Baar

    "I was floored," Janet Eden-Harris, chief marketing officer at Market Force Information, which conducted the survey in January 2012, tells "Marketing Daily." "It was a representative mix of consumers. ...Read the whole story

  • beverages Coke Integrates Live-Stream, Social For Bowl by Karlene Lukovitz

    The big news is that the bears will be reacting to the game's events (and the commercials) in real time via a live-stream running throughout the game, and simultaneously interacting with game-watchers on Facebook and Twitter. ...Read the whole story

  • financial services Poll Reveals Most Consumers Like Their Bank by Tanya Irwin

    Contrary to the widely held belief that banks have hit an all-time low in their approval ratings, more than half of consumers surveyed by TD Bank say they are committed to their bank. ...Read the whole story

  • retail Super Bowl Parties To Break Record by Sarah Mahoney

    Whether the New England Patriots or the New York Giants come away from the Super Bowl with the trophy, the real winner of the big game is likely to be America's supermarkets and restaurants. ...Read the whole story

  • sports Callaway Golf Goes To Las Vegas by Karl Greenberg

    Ads to air during CBS' coverage of the Farmer's Insurance Open promote the company's line with stunts in Las Vegas meant to spotlight the power, accuracy and innovation of the new product line. ...Read the whole story

  • brand marketing Branded Web Names Herald New Era by Adrian Kinderis

    Beginning this month, a core component of Internet infrastructure will undergo a dramatic change that will provide marketers with a unique method of making a ... ...More

super bowl Keep Up With MediaPost's Coverage by Nina Lentini

Each Friday, a roundup of the most recent Super Bowl-related stories, right here! ...More

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