The mileage it gets from the game-day juggernaut comprising ads before the game, four ads in the game, and two after may well come … Read the whole story

"I was floored," Janet Eden-Harris, chief marketing officer at Market Force Information, which conducted the survey in January 2012, tells "Marketing Daily." "It was … Read the whole story

The big news is that the bears will be reacting to the game's events (and the commercials) in real time via a live-stream running … Read the whole story

Contrary to the widely held belief that banks have hit an all-time low in their approval ratings, more than half of consumers surveyed by … Read the whole story

Whether the New England Patriots or the New York Giants come away from the Super Bowl with the trophy, the real winner of the … Read the whole story

Ads to air during CBS' coverage of the Farmer's Insurance Open promote the company's line with stunts in Las Vegas meant to spotlight the … Read the whole story