Top of The News
by Thom Forbes
Google has evidently decided that the algorithm to increasing its ever-insatiable share of mind and market involves manufacturing and branding its own hardware. Various media outlets are reporting the
existence … Read the whole story
BEVERAGES
by Karlene Lukovitz
In moves described as designed to redirect spending to "consumer-facing" investments and increase marketing ROI and accountability, PepsiCo will reduce its current approximately 300-agency … Read the whole story
ELECTRONICS
by Aaron Baar
When it comes down to it, Kodak may become a case study of what happens when a company continues to innovate, but fails to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Nissan has launched a social media campaign that lets consumers help design the Nissan 370Z sports car. The program, called "Project 370Z," is focused … Read the whole story
RESEARCH
by Sarah Mahoney
It's been nearly a decade since the term "metrosexual" first popped into the cultural lexicon. New research from the NPD Group finds that while … Read the whole story
HOSPITALITY
by Tanya Gazdik
This week, "Marketing Daily" brings you exclusive coverage of the Brand Keys 2012 Customer Loyalty Engagement Index. Each day, you received a full report … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Procter & Gamble's Gillette brand is focusing on menswear during New York Fashion Week via a partnership with MADE, comprising 50 fashion shows and … Read the whole story
COMMENTARY
by Vanessa Horwell
It will take a lot more than some clever PR tactics and new positioning to rebuild this country's trust in the Susan G. Komen … Read the whole story