Flash Quiz: What's the No. 3 cereal maker in the nation based on pound sales? If you said Ralcorp Holdings, you'd be wrong on two scores. First, Ralston got out of the business earlier this month when it completed its spin-off of Post Cereal. Second, it was passed by Malt-O-Meal last year for the No. 3 poundage spot behind General Mills and Kellogg. But wait, this just in: Malt-O-Meal announced this morning that it's changing its name to MOM Brands. ...
The challenge of social media for major league sports is how to engage fans without disengaging them from the game by interrupting those all-important ... Read the whole story
Many in my generation are at risk for social presbyopia -- the inability to acknowledge the seismic shifts in behavior driven by social media ... Read the whole story
Based on in-depth interviews with 30 "game-changing" lead marketers at companies spanning a broad cross-section of U.S. businesses, CMOs are stepping up to the ... Read the whole story
Just in time for spring turkey season, outdoor outfitter Cabela's is unveiling expansion plans, including a new retail concept called Cabela's Outpost. The first ... Read the whole story
Mazda North American Operations is partnering with Universal Pictures for a promo centering on the 3D version of "Dr. Seuss' The Lorax." The automaker ... Read the whole story