• Pro Sports Solve Social Media Puzzle

    The challenge of social media for major league sports is how to engage fans without disengaging them from the game by interrupting those all-important moments of play. After all, sports are probably the last redoubt against time-shifting. The moment is everything in sports. ...Read the whole story

  • CMOs Becoming 'Marketing CEO Super-Species'

    Based on in-depth interviews with 30 "game-changing" lead marketers at companies spanning a broad cross-section of U.S. businesses, CMOs are stepping up to the plate in the face of the unprecedented changes and challenges facing their companies to evolve well beyond their traditional roles, reports CMG. ...Read the whole story

  • Cabela's Expands, Rolls Out Smaller-Store Format

    Just in time for spring turkey season, outdoor outfitter Cabela's is unveiling expansion plans, including a new retail concept called Cabela's Outpost. The first store with the new format is expected to open this fall in Union Gap, Wash., near Yakima. The new stores are smaller, about 40,000 square feet, and will be built in currently underserved markets. ...Read the whole story

  • Mazda Drives Into Truffula Valley

    Mazda North American Operations is partnering with Universal Pictures for a promo centering on the 3D version of "Dr. Seuss' The Lorax." The automaker will associate with the film, which opens March 2, to tout its Skyactiv technology, which boosts fuel economy. ...Read the whole story

  • Consumers Forgoing Pay-TV For Internet Services

    According to The NPD Group, video-on-demand revenues from pay-TV services hit $1.3 billion last year, with 15% of consumers age 13 or older having used the services at least once in the 12-month period between August 2010 and August 2011. ...Read the whole story

  • How to Avoid Social Presbyopia

    Many in my generation are at risk for social presbyopia -- the inability to acknowledge the seismic shifts in behavior driven by social media -- ... ...More

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