'The Hunger Games': Full Course Marketing Lesson by Thom Forbes

No "Stayin' Alive" is not the new theme song of Burger King, which formally found itself in third place in the hamburger wars this week. It's the stick-in-your-head beat from the No. 2 bestselling soundtrack of all time, 1977's "Saturday Night Fever," and you can listen to a clip this morning at, of all places, the Wall Street Journal. Wendy's is the new No. 2 burger joint, but both chains are being whupped by McDonald's, which announced last night that CEO Jim Skinner is retiring and that president and COO Don Thompson will succeed him this summer. ...Read the whole story

  • advice Rethinking Your Facebook Strategy by Drew Neisser

    The leap-year day launch of Facebook Timeline for brands may yet prove ironic. Does Facebook actually have marketers' best interests at heart? One thing is ... ...More

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