Also brand new is an ad campaign that will presage the arrival of the armada of new Nissan vehicles. The effort breaks on April 5 to align with the New York International Auto Show, where the Altima will be unveiled. ...Read the whole story

Despite having the word "film" in its name, Fujifilm Holdings North America is looking to remind consumers and business leaders that the company is about more than an outmoded technology. ...Read the whole story

The ultra-premium vodka brand will kick off its first official consumer campaign on April 1, premised on helping people "double-cross the mundane and frustrating moments of life." ...Read the whole story

Small businesses are increasingly using social media channels to connect with customers and grow their businesses, according to a Citibank survey. ...Read the whole story

Macy's says it is rethinking the way it approaches Gen Y, and is announcing a new initiative to build its relationship with the Millennial crowd, which it defines as being between 13 and 30. ...Read the whole story

African-Americans rely heavily on online sources for brand information and 95% of the demographic does online research, at least some of the time before making a purchase. ...Read the whole story

Digital CMOs think about every hour they spend that's not targeted as diluted. Regardless of the channel, it's about understanding the "persona" -- and mapping ... ...More