The Unsinkable H.M.S. Marketing by Thom Forbes

Walter Lord's slim, gripping A Night To Remember was a staple on many high school reading lists a generation (or so) ago and it provided about all I ever thought I'd ever want to know about the mishap at sea that carried the larger moral lesson that pride goeth before an iceberg. Well, we may have all learned early that "The Titanic wasn't unsinkable, but there's no keeping down the marketing on the eve of its big day," as Ben Casselman and Ann Zimmerman put it in the Wall Street Journal this morning. ...Read the whole story

  • beverages Dr Pepper Ties In With 'Marvel's The Avengers' by Karlene Lukovitz

    Dr Pepper has partnered with Marvel Entertainment for a multiplatform campaign centered around a series of eight collectible cans featuring superhero characters from "Marvel's The Avengers." ...Read the whole story

  • retail L.L. Bean Encourages: Discover Something by Sarah Mahoney

    As part of the campaign, consumers can share their own outdoor inspirations on a microsite, uploading their discovery video, and enter a Get Outfitted Gear Giveaway, as well as donate to the National Park Foundation. ...Read the whole story

  • technology Q&A: Samsung's Ralph Santana On Olympic Genome by Aaron Baar

    The app mines a user's public information on Facebook and matches it with information from Olympic athletes and hopefuls to draw a map of connections between an individual user and athletes. ...Read the whole story

  • hospitality Crowne Plaza Tees Up Golfer Rickie Fowler In Campaign by Tanya Irwin

    "Golf courses have a storied history as informal meeting places, which aligns well with Crowne Plaza's focus on providing a better meetings experience for our guests," Gina LaBarre, vp, Americas brand management, IHG, tells "Marketing Daily." ...Read the whole story

  • financial services AmEx Tops Financial Category In Social Media by Mark Walsh

    In a new study by Corporate insight, nearly 90% of the financial firms studied were found to now have a social media presence of some kind compared to only 20% in 2008. Standing out from the pack is American Express, which launched its OPEN Forum for small business in 2007 and has continued to expand its social initiatives since then. ...Read the whole story

  • q & a Measurement-Driven Marketer by Ken Beaulieu

    Paul Matsen, chief marketing officer at Cleveland Clinic, a highly rated non-profit academic medical center, recently answered a few questions in advance of his address ... ...More

Follow MediaPost