Top of The News
by Thom Forbes
Reporters around the world have been scrambling to catch up with a report late yesterday that Nestle was the leading candidate to acquire Pfizer's infant formula business and that a … Read the whole story
RESEARCH
by Sarah Mahoney
Ewan Duncan, a principal in the Seattle office of McKinsey & Co. and co-leader of its Consumer research, tells Marketing Daily why the separation … Read the whole story
COMMENTARY
by Greg Ippolito
Engagement Marketing is based on the premise that if marketing is to succeed, it must be client- and audience-centric. Done well, it means connecting … Read the whole story
AUTOMOTIVE
by Karl Greenberg
In this third partnership with Klout, Chevrolet is targeting six markets nationwide, with Klout influencers required to have a Klout score of 50 or … Read the whole story
ELECTRONICS
by Aaron Baar
Forget the "third screen." Tablets are moving into the second-screen position (behind television) when it comes to watching full-length videos (i.e., television shows that … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The temps who will perform the duties for the three people Mitzubishi chooses for the "play day" will not come from Kelly Girl. Instead, … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The campaign, from Smoothie King agency Saeger Media Group, includes Facebook ads, direct mail, an email campaign to the brand's "Kingdom"/loyalty program members, social … Read the whole story
by Tanya Gazdik
Ikea, Henkel, and Procter & Gamble are the top winners of the 2nd annual Shopper Marketing Effie awards. Shopper Marketing Effie awards focus on … Read the whole story