Last year's most successful food/beverage and non-foods product launches were led by P.F. Chang's Home Menu line and Pampers Cruisers/Swaddlers with Dry Max, according to SymphonyIRI Group's 2011 New Products Pacesetters. ...Read the whole story

The campaigns will include national and local television ads; digital advertising; and a new version of a retail program launched last year to get people to test drive BMW vehicles, a program that also raises money for Olympians. ...Read the whole story

With just 100 days left until the Summer Olympics in London, marketers are bringing their Gold Rings game, with Procter & Gamble, McDonald's and Oakley all unleashing big campaigns. ...Read the whole story

The spot will run during prime time on ABC,CBS,Fox, and NBC on shows like "Biggest Loser," "The Voice," "The Bachelor," and sports programming including the Summer Olympics. ...Read the whole story

Financial services company BBVA Compass and the National Basketball Association are teaming up again for a mobile grassroots basketball tour called BBVA Compass NBA Team. ...Read the whole story

The series, which is directed by Gilly Barnes, will run on several platforms, notably AOL and its Huffington Post property, as well as SHFT.com, Ford's own media properties, and U.S. Virgin Airline's in-flight entertainment. ...Read the whole story

Delivering consumer relevance at scale means consistently unleashing relevant experiences across all channels, consumer intent segments and geographies -- using today's technology and analytics to ... ...More