Thursday, April 19, 2012
  • Ben & Jerry's, Phish Stage World's Largest Cowbell Concert

    To celebrate its 15-year anniversary partnering with Phish, Ben & Jerry's teamed with the band to put on the largest cowbell ensemble ever in its hometown of Burlington, Vermont, with 1,600 hundred participants tripling the number of the previous record. In a concert led by Phish drummer Jon Fishman, the event raised $20,000 for Phish's WaterWheel Foundation's Vermont Flood Recovery effort; bell ringers received free scoops of Phish Food. ...Read the whole story

  • Mark Walhberg Gets Supplemental With GNC

    Pittsburgh-based GNC Holdings is partnering with actor Mark Wahlberg for a new product line called Marked, a nutritional supplement line for workout-prone alpha males. ...Read the whole story

The R Factor: Relevance At Scale

Delivering consumer relevance at scale means consistently unleashing relevant experiences across all channels, consumer intent segments and geographies -- using today's technology and analytics to make relevance affordable and effective at every moment of truth -- ...More