Marketing Daily
Thursday, April 19, 2012
  • The Drivers Behind 2011's Most Successful Launches

    Last year's most successful food/beverage and non-foods product launches were led by P.F. Chang's Home Menu line and Pampers Cruisers/Swaddlers with Dry Max, according ... Read the whole story

  • The R Factor: Relevance At Scale

    Delivering consumer relevance at scale means consistently unleashing relevant experiences across all channels, consumer intent segments and geographies -- using today's technology and analytics ... Read the whole story

  • BMW Preps 2012 Olympics Campaign

    The campaigns will include national and local television ads; digital advertising; and a new version of a retail program launched last year to get ... Read the whole story

  • Marketers Pile On Olympics 100-Day Countdown

    With just 100 days left until the Summer Olympics in London, marketers are bringing their Gold Rings game, with Procter & Gamble, McDonald's and ... Read the whole story

  • Campaign Spotlights New N.J. Neurosurgical Center

    The spot will run during prime time on ABC,CBS,Fox, and NBC on shows like "Biggest Loser," "The Voice," "The Bachelor," and sports programming including ... Read the whole story

  • BBVA Compass, NBA Team For Tour

    Financial services company BBVA Compass and the National Basketball Association are teaming up again for a mobile grassroots basketball tour called BBVA Compass NBA ... Read the whole story

  • Ford Web Series Focuses On Eco Education

    The series, which is directed by Gilly Barnes, will run on several platforms, notably AOL and its Huffington Post property, as well as SHFT.com, ... Read the whole story