In a call to non-action that no doubt froze the screens of people who market personal computers everywhere, the "Wall Street Journal"'s influential tech columnist Walt Mossberg yesterday granted the everyday, average consumer "permission to procrastinate" on buying a new laptop unless their current machines are sputtering on their last boot-ups. ...
Pepsi Next took over BuzzFeed.com April 19 to promote its "Try It to Believe It" sampling-driven campaign message by engaging viral content/social media lovers. ... Read the whole story
Loyalty is far more fragmented than most retailers realize. By nature, very few consumers will ever be completely loyal to any single retailer -- ... Read the whole story
"This is a big deal," says Casson Trenor, senior markets campaigner for Greenpeace. "Whole Foods has really needed to step up to the plate, ... Read the whole story
JetBlue is pledging to plant 83,000 trees -- or one to honor each customer flying this Earth Day, April 21. Hundreds of volunteers alongside ... Read the whole story
Evidently, Chrysler's four new "we're coming back" ads, which premiered recently, have added a lot of shove. YouGov BrandIndex says the company has the ... Read the whole story
"It goes all over the place," Jordin Amin, chair of the AICPA's national CPA financial literacy, tells Marketing Daily. "One of the concerns we ... Read the whole story