The Demise Of The PC Could Be Slightly Exaggerated by Thom Forbes

In a call to non-action that no doubt froze the screens of people who market personal computers everywhere, the "Wall Street Journal"'s influential tech columnist Walt Mossberg yesterday granted the everyday, average consumer "permission to procrastinate" on buying a new laptop unless their current machines are sputtering on their last boot-ups. ...Read the whole story

  • apparel Pepsi Next Takes Over BuzzFeed by Karlene Lukovitz

    Pepsi Next took over BuzzFeed.com April 19 to promote its "Try It to Believe It" sampling-driven campaign message by engaging viral content/social media lovers. The new cola has a branded bar on the top of each BuzzFeed page. ...Read the whole story

  • retail Whole Foods Heightens Seafood Debate by Sarah Mahoney

    "This is a big deal," says Casson Trenor, senior markets campaigner for Greenpeace. "Whole Foods has really needed to step up to the plate, and they now look to be in a position to really take leadership in the sector." ...Read the whole story

  • airlines JetBlue To Plant 83,000 Trees To Honor Customers by Tanya Irwin

    JetBlue is pledging to plant 83,000 trees -- or one to honor each customer flying this Earth Day, April 21. Hundreds of volunteers alongside JetBlue crew members will also plant nearly 100 trees on April 21 in Long Island City, Queens as part of the airline's 5th Annual "One Thing That's Green" program, which is part of the "Color NYC Green." ...Read the whole story

  • automotive YouGov: Chrysler Brand Opinion Way Up by Karl Greenberg

    Evidently, Chrysler's four new "we're coming back" ads, which premiered recently, have added a lot of shove. YouGov BrandIndex says the company has the best potential car buyer perception since at least early 2009. ...Read the whole story

  • technology Consumers Spending More On Gadgets, Services by Aaron Baar

    "It goes all over the place," Jordin Amin, chair of the AICPA's national CPA financial literacy, tells Marketing Daily. "One of the concerns we have is that it's very easy to make these purchases without a budget or an overall financial plan." ...Read the whole story

  • automotive Q&A: Glaser Has Big Plans For Mercedes-Benz by Karl Greenberg

    Bernhard (Bernie) Glaser, who replaced Steve Canon as VP marketing at Mercedes-Benz USA (MBUSA), was pretty much up to speed at the get-go when he started in the top marketing role early this year. ...Read the whole story

  • perspective There's No Such Thing As A Loyal Customer by Marc Ginsberg

    Loyalty is far more fragmented than most retailers realize. By nature, very few consumers will ever be completely loyal to any single retailer -- but ... ...More

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