Friday, April 20, 2012
  • Pepsi Next Takes Over BuzzFeed

    Pepsi Next took over April 19 to promote its "Try It to Believe It" sampling-driven campaign message by engaging viral content/social media lovers. The new cola has a branded bar on the top of each BuzzFeed page. ...Read the whole story

  • Whole Foods Heightens Seafood Debate

    "This is a big deal," says Casson Trenor, senior markets campaigner for Greenpeace. "Whole Foods has really needed to step up to the plate, and they now look to be in a position to really take leadership in the sector." ...Read the whole story

  • JetBlue To Plant 83,000 Trees To Honor Customers

    JetBlue is pledging to plant 83,000 trees -- or one to honor each customer flying this Earth Day, April 21. Hundreds of volunteers alongside JetBlue crew members will also plant nearly 100 trees on April 21 in Long Island City, Queens as part of the airline's 5th Annual "One Thing That's Green" program, which is part of the "Color NYC Green." ...Read the whole story

  • YouGov: Chrysler Brand Opinion Way Up

    Evidently, Chrysler's four new "we're coming back" ads, which premiered recently, have added a lot of shove. YouGov BrandIndex says the company has the best potential car buyer perception since at least early 2009. ...Read the whole story

  • Consumers Spending More On Gadgets, Services

    "It goes all over the place," Jordin Amin, chair of the AICPA's national CPA financial literacy, tells Marketing Daily. "One of the concerns we have is that it's very easy to make these purchases without a budget or an overall financial plan." ...Read the whole story

  • Q&A: Glaser Has Big Plans For Mercedes-Benz

    Bernhard (Bernie) Glaser, who replaced Steve Canon as VP marketing at Mercedes-Benz USA (MBUSA), was pretty much up to speed at the get-go when he started in the top marketing role early this year. ...Read the whole story

There's No Such Thing As A Loyal Customer

Loyalty is far more fragmented than most retailers realize. By nature, very few consumers will ever be completely loyal to any single retailer -- but through transaction-driven marketing, advertisers can attain greater share of their customers' ...More