It's Time To Define What's Meant By 'Natural' by Thom Forbes

One thing that's clear about the growing dust-up over Kashi's use of the work "natural" in its labeling is that marketers are being held to a higher standard of clarity than before. It's not just consumer watchdogs issuing press releases and hoping they'll garner a few paragraphs in the mainstream media. Consumers are taking to the digital ramparts and stories such as this are becoming larger than passing headlines in the 24-hour news cycle, as we most recently witnessed with the "pink slime" story. ...Read the whole story

  • media Europe's Badoo Comes A-Callin' In The States by Aaron Baar

    Badoo.com, a popular European social network, is making its way to U.S. shores with a new ad campaign that aims to show what New Yorkers want, rather than just what they're doing. ...Read the whole story

  • research Study Finds Gen Y Responds To App Ads by Karl Greenberg

    The study found that adults 25-34 are more likely to value the influence of advertisements, and they recall seeing more ads while using mobile apps, particularly video ads or fully sponsored/branded apps. ...Read the whole story

  • food Bird's Eye Voila! Social Efforts Driving Trial by Karlene Lukovitz

    The brand is rewarding consumers who join its community via its site or Facebook page and become brand advocates by progressing through a tiered loyalty program. The brand's site features two promotions. ...Read the whole story

  • financial services Hiscox Focuses On Liability Insurance by Tanya Irwin

    Hiscox has launched a cross-platform campaign promoting its customized small business liability insurance offerings with the objective to raise awareness, motivate people to visit the site for a quote, and convert previous site visitors into customers. ...Read the whole story

  • retail Kohl's Broadens Its Cause-Related Efforts To TED by Sarah Mahoney

    "'Flipping'" is intended to indicate propelling the spread of a video, but is also a respectful reference to the concept of "flip teaching" in which teachers can expand overall teaching time by assigning homework on video," the company explains. ...Read the whole story

  • spirits Bombay Sapphire Sponsors Film Competition by Tanya Irwin

    Bombay Sapphire gin is sponsoring a short filmmakers competition in association with the Tribeca Film Festival. Budding filmmakers can view the script at http://www.imaginationseries.com and can submit their interpretation of Fletcher's script on the site starting May 8. ...Read the whole story

  • automotive Industry Posts A Strong First Quarter by Karl Greenberg

    General Motors' largest division, Chevrolet, sold 1.18 million vehicles worldwide, a 6.5% increase over the period last year. Chevy also says this was the sixth consecutive quarter of record-breaking sales worldwide for the brand. ...Read the whole story

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