• Europe's Badoo Comes A-Callin' In The States

    Badoo.com, a popular European social network, is making its way to U.S. shores with a new ad campaign that aims to show what New Yorkers want, rather than just what they're doing. ...Read the whole story

  • Study Finds Gen Y Responds To App Ads

    The study found that adults 25-34 are more likely to value the influence of advertisements, and they recall seeing more ads while using mobile apps, particularly video ads or fully sponsored/branded apps. ...Read the whole story

  • Bird's Eye Voila! Social Efforts Driving Trial

    The brand is rewarding consumers who join its community via its site or Facebook page and become brand advocates by progressing through a tiered loyalty program. The brand's site features two promotions. ...Read the whole story

  • Hiscox Focuses On Liability Insurance

    Hiscox has launched a cross-platform campaign promoting its customized small business liability insurance offerings with the objective to raise awareness, motivate people to visit the site for a quote, and convert previous site visitors into customers. ...Read the whole story

  • Kohl's Broadens Its Cause-Related Efforts To TED

    "'Flipping'" is intended to indicate propelling the spread of a video, but is also a respectful reference to the concept of "flip teaching" in which teachers can expand overall teaching time by assigning homework on video," the company explains. ...Read the whole story

  • Bombay Sapphire Sponsors Film Competition

    Bombay Sapphire gin is sponsoring a short filmmakers competition in association with the Tribeca Film Festival. Budding filmmakers can view the script at http://www.imaginationseries.com and can submit their interpretation of Fletcher's script on the site starting May 8. ...Read the whole story

  • Industry Posts A Strong First Quarter

    General Motors' largest division, Chevrolet, sold 1.18 million vehicles worldwide, a 6.5% increase over the period last year. Chevy also says this was the sixth consecutive quarter of record-breaking sales worldwide for the brand. ...Read the whole story

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