Monday, April 30, 2012
  • Europe's Badoo Comes A-Callin' In The States

    Badoo.com, a popular European social network, is making its way to U.S. shores with a new ad campaign that aims to show what New Yorkers want, rather than just what they're doing. ...Read the whole story

  • Study Finds Gen Y Responds To App Ads

    The study found that adults 25-34 are more likely to value the influence of advertisements, and they recall seeing more ads while using mobile apps, particularly video ads or fully sponsored/branded apps. ...Read the whole story

  • Bird's Eye Voila! Social Efforts Driving Trial

    The brand is rewarding consumers who join its community via its site or Facebook page and become brand advocates by progressing through a tiered loyalty program. The brand's site features two promotions. ...Read the whole story

  • Hiscox Focuses On Liability Insurance

    Hiscox has launched a cross-platform campaign promoting its customized small business liability insurance offerings with the objective to raise awareness, motivate people to visit the site for a quote, and convert previous site visitors into customers. ...Read the whole story

  • Kohl's Broadens Its Cause-Related Efforts To TED

    "'Flipping'" is intended to indicate propelling the spread of a video, but is also a respectful reference to the concept of "flip teaching" in which teachers can expand overall teaching time by assigning homework on video," the company explains. ...Read the whole story

  • Bombay Sapphire Sponsors Film Competition

    Bombay Sapphire gin is sponsoring a short filmmakers competition in association with the Tribeca Film Festival. Budding filmmakers can view the script at http://www.imaginationseries.com and can submit their interpretation of Fletcher's script on the site starting May 8. ...Read the whole story

  • Industry Posts A Strong First Quarter

    General Motors' largest division, Chevrolet, sold 1.18 million vehicles worldwide, a 6.5% increase over the period last year. Chevy also says this was the sixth consecutive quarter of record-breaking sales worldwide for the brand. ...Read the whole story

  • Target Offers Exclusive Norah Jones Tunes

    In its latest exclusive music partnership, Target says it is partnering with jazz singer Norah Jones on the release of "Little Broken Hearts," her fifth studio album. The Target deluxe edition, which includes three exclusive bonus tracks, is available for pre-order now, and goes on sale at Target stores May 1. ...Read the whole story

Why Big Brands Are More Socially Fit

Social media has hit the big time -- or at least has become the province of big companies. A recent study on the fitness of social media reported that large and mid-size brands significantly outscored their ...More