Rather than offering a traditional blanket "thank you" or a discount or promotion for reaching two million Facebook fans, AT&T will take two full days this week to celebrate a number of its fans individually ... and through song. ...Read the whole story

Resource's core target audience is women 35 to 45, typically married and with children, who are affluent, have "holistic" lifestyles and tend to be "thought leaders," reports Larry Cooper, senior marketing manager for Resource. "These are women who have a sense of discovery." ...Read the whole story

Probably best known as a tourist destination for American history buffs, the City of Brotherly Love is going to be putting fine arts on its lapel with a campaign timed to the opening of the Barnes Foundation this week. ...Read the whole story

Volkswagen of America is partnering with Dave Matthews Band for its 2012 summer tour. This is not the first automotive sponsor for the band. Last summer Chrysler's Jeep brand sponsored Dave Matthews' four-city summer music festival. ...Read the whole story

A Chevy Sonic will be awarded to both the 2012 Street League Champion and a Street League fan. Through an online contest, consumers can enter-to-win the same vehicle as the one given to the 2012 Champion. ...Read the whole story

Here at "Marketing Daily," we spend a lot of time dodging brand baloney. It's not easy. We wade through overblown press releases that relentlessly use the word "brand" as a verb (which we don't mind if you are actually a rancher). ...Read the whole story

When HTC launched its Sensation 4G superphone on T-Mobile last year, it had one problem to overcome: T-Mobile already had 4G phones on the shelf, ... ...More