Restless Nights In Mattressland by Thom Forbes

Shareholders in bedding companies are shell-shocked from the mattress wars this morning as Tempur-Pedic, citing increased competition, "aggressive" marketing campaigns and price-slashing, yesterday revised its outlook downward for the year while also projecting a falloff in same-quarter profits, which will be announced June 30. The company's stock price plunged 49%, dragging down competitors such as Select Comfort (down 21%) and Sealy (5%) in the process. ...Read the whole story

  • spirits Pucker Vodka Teams With DJ Steve Aoki by Karlene Lukovitz

    Two new TV spots -- one for each flavor -- recently launched on the E!, Food, TBS, TLC and We networks. The ads use an exclusive remix of Aoki's song "Ladi Dadi" from his latest album, "Wonderland." The videos are also on online platforms. ...Read the whole story

  • entertainment Gaming No Longer Niche Entertainment by Aaron Baar

    One of the biggest areas for gaming growth has been in the mobile space. More than 30% of gamers said they play games on their smartphones, up 10% over last year. A quarter of gamers said they play games on other wireless devices, up from 13% in 2011. ...Read the whole story

  • airlines Virgin Begins Portland Service With Quirky Promo by Tanya Irwin

    Virgin America launched its new service to Portland, Oregon with a quirky promotion. Teaming with IFC, the airline marked the new route with marketing stunts that played off the popular TV show "Portlandia." ...Read the whole story

  • automotive Ford Escape Gets 'Brand New' Multicultural Campaign by Karl Greenberg

    The campaign created by UniWorld Group for the Escape compact SUV has a comedy-sketch feel about how the Escape has completely changed a family, and therefore the lives of gas station attendants, and valets. ...Read the whole story

  • automotive Kia Raises A Guinness For Optima Hybrid by Karl Greenberg

    The new campaign, targeted to Gen Xers and younger Baby Boomers, re-tells that story with two professional drivers randomly pulling over in the middle of a desert highway to chat with a man going cross-country on a pogo stick. ...Read the whole story

  • advice The Truth Behind Brand Loyalty by Mark Miller

    As you seek to revamp your loyalty program and to make it more mobile, social, and on-demand, remember that loyalty is not a "program." ... ...More

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