June 3 - 6, 2024
Thursday, June 7, 2012
Top of The News
Shareholders in bedding companies are shell-shocked from the mattress wars this morning as Tempur-Pedic, citing increased competition, "aggressive" marketing campaigns and price-slashing, yesterday revised its outlook downward for the year … Read the whole story
SPIRITSTwo new TV spots -- one for each flavor -- recently launched on the E!, Food, TBS, TLC and We networks. The ads use … Read the whole story
ENTERTAINMENTOne of the biggest areas for gaming growth has been in the mobile space. More than 30% of gamers said they play games on … Read the whole story
AIRLINESVirgin America launched its new service to Portland, Oregon with a quirky promotion. Teaming with IFC, the airline marked the new route with marketing … Read the whole story
AUTOMOTIVEThe campaign created by UniWorld Group for the Escape compact SUV has a comedy-sketch feel about how the Escape has completely changed a family, … Read the whole story
AUTOMOTIVEThe new campaign, targeted to Gen Xers and younger Baby Boomers, re-tells that story with two professional drivers randomly pulling over in the middle … Read the whole story
- COMMENTARY
As you seek to revamp your loyalty program and to make it more mobile, social, and on-demand, remember that loyalty is not a "program." Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Jeannie Hannigan - Little Leaf Farms, Senior Brand Manager
David Dreyer - Starco Brands, CMO
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