The Choice Of A New Generation At Pepsi: Yogurt by Thom Forbes

PepsiCo's joint venture foray into the exploding yogurt category with German dairy company Theo Mller has been pretty much fermenting in plain site until Stephanie Strom asked yesterday in the "New York Times" if the legendary cola wars were about to be replaced by the yogurt wars as Pepsi "takes on the likes of Dannon and General Mills [Yoplait], not to mention Fage and Chobani." ...Read the whole story

  • beverages Sprite Launches Global 'Camo' Campaign by Karlene Lukovitz

    Sprite is rolling out a new global campaign that uses a visual camouflage metaphor to convey that the soft drink brand is a way for teens to express their "true selves." The 60- and 30-second spots, from BBH New York and BBH Shanghai, were shot in Prague. ...Read the whole story

  • research Edmunds.com Launches First-Ever Integrated Campaign by Karl Greenberg

    The point of the new integrated campaign for the Santa Monica, Calif.-based company is that real people (albeit people with cars for heads) do the writing, research, reviews, chats, customer assistance and product comparisons at the site. ...Read the whole story

  • financial services Aberdeen Supports Scottish Open Sponsorship by Tanya Irwin

    The 30-second commercial opens with beautiful aerial photography of the Castle Stuart course where the Scottish Open will be played next week and then introduces the company's sponsorship of the Scottish Open. ...Read the whole story

  • automotive Dodge Paints Big Canvas For 2013 Dart by Karl Greenberg

    The vehicle rolls into dealerships over the summer in tandem with the new ad push, "How to Change Cars Forever." The TV, digital, in-cinema, print and out-of-home effort wraps both big-stage media buys and a focus on specific verticals in a message. ...Read the whole story

  • retail Art.com: All About The Art by Aaron Baar

    One of the survivors of the early dot-com era (in name, at least), Art.com is looking to reintroduce itself to consumers via a new advertising campaign that looks to explore how people can make well-known art personal. ...Read the whole story

  • Check-In: Ogilvy Wins Holiday Inn Marketing Biz by Steve McClellan

    InterContinental Hotel Group has confirmed that WPP's Ogilvy & Mather will lead the marketing effort for its Holiday Inn brand. O&M replaces McCann Erickson on the Holiday Inn account. The company has previously reported its worldwide annual marketing spending to be in the $450 million range. ...Read the whole story

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