Marketing Daily
Tuesday, July 17, 2012

Top of The News

With Mayer, Yahoo Chooses Product Over Content
by Thom Forbes

"Adweek"'s headline reads "Digital Industry Cheers ..." and the first observer quoted in the "New York Times"' front-page coverage of Google's Marissa Mayer ascendancy to the CEOship of Yahoo is … Read the whole story

  • FOOD
    Kraft, Polly-O String Cheese Team With Crayola
    by Karlene Lukovitz

    Between July and October, the string cheese brands are featuring limited-edition packaging in which each individual cheese stick's wrapper bears an image of a … Read the whole story

  • AUTOMOTIVE
    Swimming To America, Fiat Style
    by Karl Greenberg

    If they gave automotive brands a Green Card, Fiat would be the latest to get one. The sibling brand of Chrysler LLC is making … Read the whole story

  • PACKAGED GOODS
    PetSmart Introduces Bret Michaels Line
    by Tanya Gazdik

    Designed for "pets that rock," PetSmart has introduced a new line of products endorsed by rock star and reality show host Bret Michaels. Available … Read the whole story

  • AUTOMOTIVE
    Honda's Hollywood Ending For Summer Campaign
    by Karl Greenberg

    Honda is back to summer antics with another humorous inventory clearance campaign leading up to its traditional fourth-quarter portfolio recharge. The campaign uses Hollywood … Read the whole story

  • ELECTRONICS
    Samsung Plays From The Road
    by Aaron Baar

    Via a "FunCruiser" that will be making stops all over the country in the coming weeks, Samsung will look to link its media players … Read the whole story

  • RESEARCH
    Customer Satisfaction: Facebook Fizzles, Fox Rocks
    by Sarah Mahoney

    This year's American Customer Satisfaction Index (ACSI) E-Business Report is just out, reporting that Facebook, already the lowest-scoring e-business in its survey, fell 8% … Read the whole story

  • COMMENTARY
    5 Places To Look For Your Brand's Story
    by Jim Signorelli

    Given our overloaded channels of communication and lack of trust with advertising messages, it is essential to find your brand's true emotional core, express … Read the whole story