MediaPost Publications - Marketing Daily 07/18/2012

Top of The News

Appreciations: Stephen Covey, Proselytizer Of Proactivity

by Thom Forbes

Tributes to Stephen Covey, whose self-help principles crisscrossed the threshold from workplace to home in ways that programs like Six Sigma or Deming's 14 Principles never could, have been pouring … Read the whole story

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AUTOMOTIVE
Cadillac ATS Vs. The World ... And 3-Series
by Karl Greenberg
This morning, GM's luxury brand Cadillac launches its biggest media juggernaut ever for the ATS, a vehicle that Caddie is hoping to drive right … Read the whole story
RESEARCH
Study: Many Marketers Missing Key Consumers
by Aaron Baar
It's hard to believe, but in these times awash in data and information, marketers are still reliant on old demographic media buys. And they … Read the whole story

HOSPITALITY
Hilton Focuses On Global Experiences
by Tanya Gazdik
Hilton is evolving its current campaign to feature experiences that guests have at properties worldwide. Still using the two-year-old tagline "Stay Hilton. Go Everywhere," … Read the whole story
RETAIL
Most Smartphoners Check Prices In Store
by Sarah Mahoney
Fifty-five percent of smartphone owners say they use their mobile devices to check prices while they are shopping. And 27% look at reviews before … Read the whole story
FINANCIAL SERVICES
Nation Of Nationwide Seeks Citizens
by Karl Greenberg
The insurance giant is moving away from what "a yuk and a phone number" approach embodied by the "World's Greatest Spokesperson" to a more … Read the whole story
COMMENTARY
Sex And Death
by
Recently on "The Real Housewives of New York City," (please don't run away -- this is just a hook to allow for a few … Read the whole story
COMMENTARY
Public Relations And The Myth Of ROI
by Len Stein
PR has always resisted ROI metrics, even in this age of big data. And that's because public relations is about heightening company/product/executive awareness and … Read the whole story