• Lay's Teams Up With Longoria, Iron Chef Symon

    Lay's Potato Chips is teaming up with actress Eva Longoria and Iron Chef Michael Symon to invite fans to submit their potato chip flavor ideas for the chance to win $1 million in grand prize money or 1% of the flavor's 2013 net sales (whichever is higher). ...Read the whole story

  • Nabi Targets Moms For Kid Tablet

    A television commercial in the campaign depicts the wonder and potential a tablet can open up for children. A boy walks down a country path holding the hand of an astronaut in a space suit, another faces off against a Shaolin warrior. ...Read the whole story

  • Now Live: First National Deal Site For Gay Men

    The Washington, D.C.-based online voucher company, which launched just under a month ago, is selling upscale goods and services featuring local and national offers from bars, clubs, restaurants, spas, salons, travel, hotels, cruises and much more. ...Read the whole story

  • LMX Family: Even Preschoolers Get Wired

    A lot of preschoolers today can do the multi-screen thing by the time they're three. Will marketers be ready for them when they hit school age, and will they be ready for school and the things that come with it, like books? ...Read the whole story

  • Supermarkets Aren't Just for Groceries Anymore

    Sales of prepared foods and ready-to-eat foods at retail will reach $32.45 billion in 2012, up 7.5% from 2011. The prepared foods retail net extends across a wide number of retail formats, but supermarkets command majority share. Supermarkets garner 60% of prepared foods purchase visits, trailed by Walmart (15%) and convenience stores (12%), according to "Prepared Foods and Ready-to-Eat Foods at Retail," a just-released report from Rockville, Md.-based Packaged Facts. ...Read the whole story

  • How To Beat The Zettabyte Effect

    How can we beat the zettabyte effect -- so consumers choose our content and services? Be there when customers are looking for content and experience ... ...More



Analyzing Attribution

A driver with an automatic transmission has made her choice. What goes on under the hood - not the person behind the wheel - is ... ...More

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