Campbell Looking To Bowl Over Millennials by Thom Forbes

If you've got a hammer, they say, everything looks like a nail; if you make soup, everyday's a soup day, even if the weather suggests iced tea. And so it was in Camden, N.J., yesterday, where Campbell Soup Co. Investor Relations vp Jennifer Driscoll opened a newsy 2012 Analyst Day session by quipping that the looming 90-degree temperature was "good soup-eating weather," as Philadelphia Inquirer columnist Mike Armstrong reports. ...Read the whole story

  • retail BTS Must-Haves: Free Shipping, M-Commerce by Sarah Mahoney

    Some 74% of parents responding to a recent PriceGrabber survey say free shipping is the biggest single incentive. Sales prices came in as second-most-popular, with 72%. And 37% say they will wield their smartphones while in stores. ...Read the whole story

  • hospitality Best Western, AAA Join For Pet Study by Tanya Irwin

    Fifty-one percent of travelers with pets say they would bring their pets along on every vacation if they could, according to the survey of individuals who traveled with their pets in the last 12 months. ...Read the whole story

  • electronics Tablets, Smartphones Driving CE Sales by Aaron Baar

    According to the trade group's semi-annual industry forecast, smartphones, tablets and other mobile connected devices will push overall CE sales above $206 billion in the U.S. in 2012, a growth of 5.6% and nearly two percentage points higher than a previous forecast. ...Read the whole story

  • restaurants Promotions Tap Summer Olympic Games Fever by Karlene Lukovitz

    Einstein Bros. Bagels and Caribou Coffee, for instance, are both running special promotions with games themes -- although neither is an Olympics sponsor, and neither is using "Olympics" in its promotions. ...Read the whole story

  • NYC Uses MetroCards As Ad Outlet by Steve McClellan

    NYC's Metropolitan Transit Authority has launched a new program to sell ads on the front of MetroCards. When the first of the new ads will hit remains unclear, but an MTA rep said it would be October at the earliest. ...Read the whole story

  • insight Don't Come Up Short On Twitter by Art Cannon, Fred Pfaff

    As Twitter's brevity and mobility attract more users along its inexorable march to a billion, the marketing community is realizing that short is smart. ... ...More

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