Marketing Daily
Thursday, August 30, 2012

Top of The News

SEC Gives Nod To Hedge Fund Advertising
by Thom Forbes

Forget about all the rhetoric you hear on the campaign trail this fall, the Securities and Exchange Commission is taking the job creation dilemma by the horns. It is proposing … Read the whole story

  • FOOD
    Campbell Cans Salute Warhol's Iconic Soup Art
    by Karlene Lukovitz

    To celebrate the 50th anniversary of Andy Warhol's iconic works "32 Campbell's Soup Cans," Campbell Soup is releasing four limited-edition cans of its condensed … Read the whole story

  • AUTOMOTIVE
    Ford Escape Ads: Real Employees, Fictional Characters
    by Karl Greenberg

    The TV campaign, under the "Go Further" brand banner, continues Ford's tactic of using real people in testimonial style, but this time the real … Read the whole story

  • RETAIL
    Disney Goes Haute With Barneys This Holiday
    by Sarah Mahoney

    For anyone who thinks Disney's Electrical Parade and haute couture could never be found in the same sentence, Santa has another thing coming. Barneys … Read the whole story

  • AUTOMOTIVE
    Auto Sales Looking Up In Down Economy
    by Karl Greenberg

    TrueCar.com, a new-car shopping, pricing, trends and forecasting site, predicts that 1,255,400 new cars and trucks will get delivered in August, which would represent … Read the whole story

  • PETS
    Honeywell Promo Enlists Pets
    by Tanya Gazdik

    Honeywell has launched a Twitter-based photo contest aimed at pet owners. The makers of fans and air purifiers are asking consumers to submit a … Read the whole story

  • BEVERAGES
    Nestle Pure Life Promo Aims To Engage Latina Moms
    by Karlene Lukovitz

    Nestle Pure Life has launched a new online promotion designed to engage Latina mothers. The campaign, "Puro Orgullo de Mama" (Mom's Pure Pride), is … Read the whole story

  • COMMENTARY
    Huh? Man From Hope Is The White-Haired Savior For Both Parties
    by

    Remember The Man from Glad? He was the white-haired guy in the trench coat who, in those old commercials for Glad Plastic Wrap, would … Read the whole story

  • COMMENTARY
    Keeping Up With Facebook's Changes
    by Mark Cooper

    As Facebook continues to transform the way companies interact with consumers, keeping pace with the environment can be a challenge -- but it's essential … Read the whole story