Margaret Keene, ECD at Saatchi L.A., tells "Marketing Daily" that the new Prius campaign, which features both animated characters and photo-real Prius cars, is … Read the whole story

The new effort from eHarmony is "definitely a different style of campaign," Helen Melluish, senior director of brand marketing for eHarmony, tells "Marketing Daily." … Read the whole story

To stand out from the proliferation of do-it-yourself and pure-digital plays in the financial services space, St. Louis-based Edward Jones has made face-to-face a … Read the whole story

Nutritional supplements have thrived throughout the recession and its lingering aftermath, and 2012 is no exception, according to a new report from Packaged Facts. Read the whole story

As smartphones continue to gain in popularity, consumers are shopping with them in surprising numbers: A new study from comScore estimates some 85.9 million … Read the whole story