June 3 - 6, 2024
Thursday, September 27, 2012
Top of The News
Reeling from questionable direction, flat sales and its widest quarterly loss in more than 15 years - not to mention suffering a 73% decline in its share price in 2012 … Read the whole story
FOODLargely by moving away from an impersonal, push-marketing approach to a more "authentic," discussion-driven approach in which racking up "likes" is actually far less … Read the whole story
AUTOMOTIVEFiat and McDonald's are taking a chance on the 20th anniversary of Monopoly this year with a game dangling the 2013 Fiat 500. And … Read the whole story
PACKAGED GOODSPoise has tapped comedic actresses Sherri Shepherd -- co-host of ABC's "The View" -- and Cloris Leachman -- star of Fox's "Raising Hope" -- … Read the whole story
CAUSE-RELATEDTruth has never tried its own branded concert series until now. The anti-smoking organization is launching TruthLive, which will feature bands Cobra Starship and … Read the whole story
PHARMABayer HealthCare LLC Animal Health Division is partnering with the American Association of Feline Practitioners with the goal of improving healthcare for America's cats. Read the whole story
- COMMENTARY
The Monday Night debacle in Seattle, with bum calls by replacement officials that yielded a victory for the Seattle Seahawks over Green Bay, is … Read the whole story
- COMMENTARY
Online sales tax collection is a growing phenomenon, yet it does not pose a threat to Amazon's march toward retail dominance. According to the … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Christopher Elliott - The Coca-Cola Company, Senior Director, End to End Connections & Media
Jeannie Hannigan - Little Leaf Farms, Senior Brand Manager
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