Top of The News
by Thom Forbes
If the recent departures of two tech execs are any indication, getting along with others is still a marketable skill in the corporate sandbox. Microsoft announced yesterday that the executive … Read the whole story
SPORTS
by Karl Greenberg
Callaway Golf is launching a social campaign via Austin, Texas, digital firm Mass Relevance that precedes the January launch of a high-tech driver. The … Read the whole story
RETAIL
by Sarah Mahoney
The study finds that the conversion rate for shoppers using a retailer's dedicated mobile app is 21% higher than those who don't, for example. … Read the whole story
RESTAURANTS
by Karlene Lukovitz
In the first of two new 30-second TV spots from Charlotte, N.C.-based agency BooneOakley, McCreery performs a new theme song for the chicken-and-biscuits chain, … Read the whole story
ELECTRONICS
by Aaron Baar
The phone features touted in the ad, which will run in 60-, 30- and 15-second versions, are truly unique to the smartphone world, says … Read the whole story
ELECTRONICS
by Karl Greenberg
A global $18 million campaign -- its first -- touts the brand as a maker of carbon-footprint and family soda-budget shrinkers, not to mention … Read the whole story
RETAIL
by Tanya Gazdik
The American Customer Satisfaction Index's (ACSI) November report shows evidence of increased sensitivity to pricing, which may put pressure on retailers to offer earlier … Read the whole story
COMMENTARY
by Michael Oiknine
Despite its growth and potential, tablet-centric advertising is still in its infancy. For now, one thing is certain: Those who do not begin to … Read the whole story