Marketing Daily
Thursday, November 15, 2012

Top of The News

As Toyota Recalls Prius, Ford Delivers C-Max
by Thom Forbes

Perhaps aside from the national election results, it has been a tough month for Prius lovers in the U.S. First, Toyota announced yesterday that 670,000 2004-2009 Prius models are among … Read the whole story

  • TECHNOLOGY
    TiVo To Launch TV Advertising (You Read That Right)
    by Aaron Baar

    For its inaugural television advertising campaign, the Alviso, Calif. company has enlisted professional quarterback Tim Tebow as a spokesman. The advertising will be part … Read the whole story

  • RETAIL
    Brainy Secrets: Gen Y, Boomers Shop Differently
    by Sarah Mahoney

    "A big issue is that we all tend to feel overwhelmed when we step into a store or see a Web site. There's just … Read the whole story

  • AUTOMOTIVE
    BMW i Tour Hits N.Y. With Futuristic Cars
    by Karl Greenberg

    On Sixth Avenue between 41st and 42nd streets, the show, "The Future Is Closer Than You Think," is open to the public from 6 … Read the whole story

  • BEVERAGES
    Martini Launches International Effort
    by Tanya Gazdik

    Martini Sparkling Wine's new international campaign focuses on those who always find -- or create -- a reason to celebrate. The spots are edited … Read the whole story

  • AUTOMOTIVE
    For Acura, McGraw, Orman Counsel Shoppers
    by Karl Greenberg

    Each rolls up in one of three Acuras (MDX, TL and ILX) just in time to stop shoppers from buying things like a giant … Read the whole story

  • RESEARCH
    Survey Probes The 'CEO-Marketer Divide'
    by Karlene Lukovitz

    These CEOs indicated that they perceive marketers as: not being able to adequately prove the positive business impacts of their marketing activities; having "lost … Read the whole story

  • COMMENTARY
    The General And The Showgirl
    by

    Other than the adolescent titillation over the title of the book "All In," why am I obsessed with the Paula Broadwell/Gen. David Petraeus scandal? Read the whole story

  • COMMENTARY
    CPG Companies: Turning Video Into Value
    by Tim Ross, Stacey Rubin

    In the last few years, video content has become essential for any consumer marketing campaign, and the results are hard to ignore. How can … Read the whole story

  • COMMENTARY
    Time For A New Approach?
    by Jan Rippingale

    Marketers should combine the attributes of centralized and distributed architectures to achieve optimal performance and ease of maintenance. The key to success is putting … Read the whole story