Top of The News
by Thom Forbes
Meg Whitman's Hewlett-Packard tried to put the debacle of its Autonomy acquisition behind it last week by taking an $8.8 billion write-off, charging that previous management had been misled by … Read the whole story
AIRLINES
by Tanya Gazdik
Virgin America is launching a series of Cyber Monday offerings for tech-forward travelers, including the chance to charter the company's "Nerdbird." The ultimate 'geek-chic' … Read the whole story
BEVERAGES
by Karlene Lukovitz
The event will mark the first time that Pepsi's U.S. Hispanic and Latin American marketing teams have worked together on a cross-border initiative, Javier … Read the whole story
AUTOMOTIVE
by Karl Greenberg
At a recent meeting of the International Motor Press Association, Subaru's corporate communications and social media chief gave a history lesson and explained how … Read the whole story
ELECTRONICS
by Aaron Baar
Barnes & Noble brings the holiday wish list into the modern age via a new spot that shows off the "Catalog" and "Scrapbooking" features … Read the whole story
RESEARCH
by Karl Greenberg
According to research from IEG, North American sponsorship spending on marathons, triathlons and the like will hit $102.1 million this year. That bests the … Read the whole story
RETAIL
by Sarah Mahoney
Even more remarkable than those gains, experts say, is the fluidity with which consumers are now able to shift focus from online to brick-and-mortar … Read the whole story
COMMENTARY
by David Zinman
Apparently, the only thing that people agree on in this divided country is that they won't click on ads. Here are three simple recommendations … Read the whole story
COMMENTARY
by Tamara Weintraub
Today, many big brands and small businesses are leveraging content marketing to build and optimize their Web presence. This often means managing and publishing … Read the whole story