Leslie Berland, SVP digital partnerships and development at American Express, has a five-second rule: don't tweet something that takes a consumer longer than five … Read the whole story

For example, while BMW's Mini brand has a way-cool tool that allows potential buyers to try on "millions of potential combinations of color, body … Read the whole story

JetBlue Airways will match all customer donations made through its TrueBlue Giving program up to $25,000 from Dec. 10-17. Read the whole story

For the chain, the exposure on the one-hour program will provide a prime opportunity to get the word out about its revamped menu, which … Read the whole story

A new report from NPD Group isn't so promising, at least on the more traditional end. Sales in consumer electronics -- which admittedly excludes … Read the whole story

In an online marketing promotion, the prepaid wireless carrier is offering up Christmas-like carols for every day, turning each of December's 31 days into … Read the whole story

Now, in a new report, Interpublic's media shop BPN has documented the rise of the "mansumer." A product of the recession, this group is … Read the whole story

With consumer attention dwindling in top markets, Gap has used new and innovative forms of out-of-home media this year to get noticed. That's according … Read the whole story

Volkswagen's challenge for the last decade has been maturing the brand for a new millennium. That sounds epic, but consider where the brand was … Read the whole story