Top of The News
by Thom Forbes
Michael Francis, who drew much praise during his long tenure directing marketing and advertising at Target but served an unfruitful stint as president at JC Penney's more recently, is joining … Read the whole story
RETAIL
by Karl Greenberg
Old Navy has gotten a lot of attention for its seasonal TV campaign featuring "The Griswolds," but there are some under-the-wire digital happenings aligned … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
Mothers are 43% more likely to go online to gather coupons and 38% more likely to look at store Web sites than food shoppers … Read the whole story
AUTOMOTIVE
by Karl Greenberg
It appears to be a slot in the pump through which a slightly crazed guy is peering, speakeasy-style. He has taken up residence in … Read the whole story
ENTERTAINMENT
by Aaron Baar
The new campaign, which is quietly launching on the network this week before fully rolling out in the first quarter, expands on an effort … Read the whole story
RESEARCH
by Sarah Mahoney
New research from the marketing company finds that only 16% of consumers say they intend to purchase cause-related presents this year, far lower than … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Different generations responded differently to the recession, according to a study, and leaving Generation X members the most vulnerable in terms of their lack … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
I've been out of the ad-criticism game for a few years now, but those Top and Bottom 10 year-enders are irresistible, are they not? … Read the whole story
COMMENTARY
by Projjol Banerjea
As the holiday season draws near, advertisers should not forget that "you get what you give," and value-exchange advertising may just be your ticket … Read the whole story