Top of The News
by Thom Forbes
General Motors turned the engines on the marketing push for its revamped half-ton Chevy Silverado and GMC Sierra 1500 trucks yesterday, an event that evidently has been much anticipated in … Read the whole story
APPAREL
by Sarah Mahoney
An upbeat video shows teens and 20-somethings cavorting in shirts that can change color with the swipe of a crocodile; that respond to the … Read the whole story
ELECTRONICS
by Aaron Baar
Of those that are being noticed, very few are making a good impression. According to Tapjoy's study, only 17% of consumers found current in-app … Read the whole story
FOOD
by Karlene Lukovitz
Today, the iconic cookie brand is capping off a year's worth of promotions marking its 100th anniversary on March 6, 2012, with its most … Read the whole story
FOOD
by Karlene Lukovitz
Most Americans deemed coverage of food products and the companies that make them to be of equal or greater importance than other news stories … Read the whole story
AUTOMOTIVE
by Karl Greenberg
GfK's Automotive Intentions and Purchases study finds that both consideration and loyalty are working against entry luxury vehicles as consumers, including affluent ones, are … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The American Red Cross is launching a new "storytellers" campaign featuring unscripted stories created and filmed by people actually helped by the charity. The … Read the whole story
RETAIL
by Sarah Mahoney
Clothing is still king, already purchased by 53.1% of shoppers (up from 44.2% last year), while 41.9% have scored toys (up from 36.3%.) More … Read the whole story
COMMENTARY
by Brad Carraway
Content plays a major role in delighting a socially engaged consumer base. Strategies that actively integrate paid, earned and owned media offer a powerful … Read the whole story