• Capri Sun Launches Major Social Campaign

    Kraft Foods' Capri Sun is today launching its biggest social media activation to date. The "Seize the Day" campaign, which is kicking off with a sweepstakes, aims to engage moms by helping them ensure that their kids stay busy and make the most of each day. ...Read the whole story

  • Fashion Brands Get Obama Bump

    Luxury designer Reed Krakoff, who created the blue dress and matching cashmere sweater worn by First Lady Michelle Obama at Sunday's official swearing-in ceremony, and Thom Brown, designer of the chic menswear-inspired coat she wore on Monday, are the biggest winners. ...Read the whole story

  • SeaWorld Orlando Launches 'Epic Voyage'

    SeaWorld Orlando is kicking off its "Epic Voyage" campaign in New York City as part of its launch of the park's largest-ever attraction opening this spring. The campaign for "Antarctica: Empire of the Penguin" includes stops in seven cities and a new mobile app, both designed to give families a sneak peek into the new attraction's adventure in ways as amazing as the continent itself. ...Read the whole story

  • First-Timers Dip Toes In Super Bowl Arena

    Gildan, a wholesale company that produces t-shirts and other clothing basics. In an effort to debut on the national stage as a major contender for Hanes and Fruit of the Loom, Gildan enlisted advertising agency DeVito/Verdi to come up with the 30-second spot. ...Read the whole story

  • Nevada Tourism Hits The Road With BuzzFeed

    Nevada's tourism challenge is not boosting Sin City, but Nevada itself. The problem is that most people think the former is the landing strip for the latter. A new campaign by communications firm Burson-Marsteller and BuzzFeed is about changing that perception. ...Read the whole story

  • Staffers Can Double As Best Brand Advocates

    Companies often use so-called brand ambassadors to spread positive word of mouth about their products and services. But according to a new study by WPP's TNS and business social network LinkedIn, companies often overlook and underutilize the best available source for such advocates -- their own employees. ...Read the whole story

  • The Forces At Work In 2013

    With a view toward 2013, it's hard to predict where the winds will take us. Will we follow the pessimistic view of the business world ... ...More



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