Why would McDonald's want to go messing with a brand name that is consistently rated as one of the world's most powerful and, a new survey says, has the qualities that best drive loyalty to quick-service restaurants? On the surface, that's what it may seem to be doing by renaming 13 outlets "Macca's," which is the Aussie equivalent of Mickey D's. In reality, concludes Mark Wembridge in today's "Financial Times," if you think of it as an effective publicity stunt, "fair dinkum." ...
Kraft Foods' Capri Sun is today launching its biggest social media activation to date. The "Seize the Day" campaign, which is kicking off with ... Read the whole story
Luxury designer Reed Krakoff, who created the blue dress and matching cashmere sweater worn by First Lady Michelle Obama at Sunday's official swearing-in ceremony, ... Read the whole story
SeaWorld Orlando is kicking off its "Epic Voyage" campaign in New York City as part of its launch of the park's largest-ever attraction opening ... Read the whole story
Gildan, a wholesale company that produces t-shirts and other clothing basics. In an effort to debut on the national stage as a major contender ... Read the whole story
Nevada's tourism challenge is not boosting Sin City, but Nevada itself. The problem is that most people think the former is the landing strip ... Read the whole story
Companies often use so-called brand ambassadors to spread positive word of mouth about their products and services. But according to a new study by ... Read the whole story