Top of The News
by Thom Forbes
Microsoft, whose Windows operating system and applications are part of Dell's DNA, is said to be mulling a multibillion-dollar investment in the leveraged buyout of the company being engineered by … Read the whole story
BEVERAGES
by Karlene Lukovitz
The creative premise of the campaign, from Weiden + Kennedy, is that three groups of people are lost in the desert -- "cowboys," "showgirls" … Read the whole story
ELECTRONICS
by Aaron Baar
According to Kantar Worldpanel ComTech, Apple's iOS-powered devices remained the country's top-selling smartphone platform for the 12-week period ending Dec. 23. The devices had … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Esurance has launched a contest on Facebook as part of its South by Southwest 2013 sponsorship. The SXSW "Dream Gig" contest, hosted on the … Read the whole story
SPORTS
by Carrie Cummings
"The Super Bowl has become like those old carnival barkers competing for your attention," says JP Aguirre, communication strategy director at Goodby, Silverstein & … Read the whole story
BOOK REVIEW
by Sarah Mahoney
In some ways, it's a shame that A.G. Lafley and Roger L. Martin kick off their excellent "Playing to Win: How Strategy Really Works" … Read the whole story
by Steve McClellan
Change.org, the online petition site, says that 25 advertisers have pulled ads from TMZ's Web site after the celebrity gossip news organization posted video … Read the whole story
COMMENTARY
by Drew Neisser
A few months ago, Facebook elevated a dozen Preferred Marketing Developers into an elite new class -- Strategic PMDs. As they see it, Zuckerberg … Read the whole story