Wednesday, January 30, 2013
  • Official Hashtags Help Keep Conversation Going

    Viewers tweet about a particular program about 1,200% more when the show is airing and are twice as likely to use the official hashtag on broadcast day -- a 63% greater likelihood that programs publicizing their official hashtags will become part of the Internet conversation. ...Read the whole story

  • Century 21 Re-Ups For Super Bowl

    Century 21 is joining the trend of showing off its Super Bowl TV spot before the big game. Super Bowl ads shared before the game get 600% more views (according to YouTube research). So the realtor is revealing its Super Bowl spot, along with three 30-second pre-game ads at century21.com/superbowl. Selected via an online voting process, the spot will air in the first commercial break of the third quarter. ...Read the whole story

  • The Hilfigers Set Sail In Spring Campaign

    This time around, ads focus on the new collection for men, women and kids, including plenty of nautical stripes and breezy cruisewear, with the webisode set to British singer Estelle's "Do My Thing," a collaboration that features Janelle Monae. ...Read the whole story

  • Automakers With Good Web Sites Win

    A new study on Web site effectiveness by J.D. Power and Associates says OEM Web sites can influence vehicle consideration and get people to take action. That is, if auto shoppers find it easy to get information on a Web site -- and like how it aligns with a brand. ...Read the whole story

  • Barbasol, Axe Get Mighty Manly

    In the biggest ad endeavor ever for Barbasol, launched in 1919, a new campaign tells modern sissy-boys to "Shave like a man." Ads compare the endeavors of sturdy ancestors to what today's men are up to: "We're on the Oregon Trail. And you're on a ... juice cleanse?" ...Read the whole story

  • Jaguar Goes Social For F-Type

    The #CaptureAJag online photo contest invites social fans, influencers, amateur photographers and Jaguar enthusiasts to submit their best photo of a Jaguar car for a chance to be among the first to test drive the new vehicle. ...Read the whole story

Countdown to the Super Bowl

What is this princess fighting for? Find out in today's Super Bowl edition of Out to Launch. ...More

  • Feet of Clay - But Really Nice Shoes

    No, son -- you shouldn't get excited when your favorite player hits a homer, dunks a basketball, scores a touchdown or sinks an impossible putt. The truth is, he abuses women/is a child molester/uses drugs/is an ...More

  • Bid Farewell To The Marketing Funnel

    CMOs need to bid adieu to the marketing funnel and welcome a new kid on the block: what we're calling the customer life cycle, defined as the customers' relationship with a brand as they continue to ...More