Microsoft, Apple Have At It In Multiple Arenas by Thom Forbes

Microsoft's release of its Office 365 Home Premium software to the public yesterday is drawing attention more for how it's being distributed, or not, than for its features. ...Read the whole story

  • entertainment Official Hashtags Help Keep Conversation Going by Aaron Baar

    Viewers tweet about a particular program about 1,200% more when the show is airing and are twice as likely to use the official hashtag on broadcast day -- a 63% greater likelihood that programs publicizing their official hashtags will become part of the Internet conversation. ...Read the whole story

  • retail Century 21 Re-Ups For Super Bowl by Tanya Irwin

    Century 21 is joining the trend of showing off its Super Bowl TV spot before the big game. Super Bowl ads shared before the game get 600% more views (according to YouTube research). So the realtor is revealing its Super Bowl spot, along with three 30-second pre-game ads at century21.com/superbowl. Selected via an online voting process, the spot will air in the first commercial break of the third quarter. ...Read the whole story

  • apparel The Hilfigers Set Sail In Spring Campaign by Sarah Mahoney

    This time around, ads focus on the new collection for men, women and kids, including plenty of nautical stripes and breezy cruisewear, with the webisode set to British singer Estelle's "Do My Thing," a collaboration that features Janelle Monae. ...Read the whole story

  • automotive Automakers With Good Web Sites Win by Karl Greenberg

    A new study on Web site effectiveness by J.D. Power and Associates says OEM Web sites can influence vehicle consideration and get people to take action. That is, if auto shoppers find it easy to get information on a Web site -- and like how it aligns with a brand. ...Read the whole story

  • packaged goods Barbasol, Axe Get Mighty Manly by Sarah Mahoney

    In the biggest ad endeavor ever for Barbasol, launched in 1919, a new campaign tells modern sissy-boys to "Shave like a man." Ads compare the endeavors of sturdy ancestors to what today's men are up to: "We're on the Oregon Trail. And you're on a ... juice cleanse?" ...Read the whole story

  • automotive Jaguar Goes Social For F-Type by Karl Greenberg

    The #CaptureAJag online photo contest invites social fans, influencers, amateur photographers and Jaguar enthusiasts to submit their best photo of a Jaguar car for a chance to be among the first to test drive the new vehicle. ...Read the whole story

insight Feet of Clay - But Really Nice Shoes by Claudia Caplan

No, son -- you shouldn't get excited when your favorite player hits a homer, dunks a basketball, scores a touchdown or sinks an impossible putt. ... ...More

advice Bid Farewell To The Marketing Funnel by Corinne Munchbach

CMOs need to bid adieu to the marketing funnel and welcome a new kid on the block: what we're calling the customer life cycle, defined ... ...More

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