Top of The News
by Thom Forbes
We learned that there's more to Kid Rock than meets the ear from Kelefa Sanneh's fascinating "Badass American" profile of the "genre-jumping" musician "who got his start in hip-hop, went … Read the whole story
RETAIL
by Sarah Mahoney
The motorcade, which also included three of the doll's favorite cars and was escorted by Malibu Patrol, stopped first in Los Angeles, where a … Read the whole story
ENERGY
by Karl Greenberg
"We have a neat little deal," says Glenn Weckerlin, global director of brand and product line management at Chevron, who helped put the Chevron … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Investing in television is something of a leap for any fairly young, growing brand -- but Smashburger believes it has reached a stage at … Read the whole story
BEVERAGES
by Tanya Gazdik
Miller Genuine Draft is partnering with COMPLEX Magazine to present the MGD Get Fresh Tour, a three-city concert series. Kicking off June 27 in … Read the whole story
ELECTRONICS
by Aaron Baar
"We looked at the Rose Bowl and said, 'There's some really great fans. How can we allow them to express their devotion and get … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The effort, via Sausalito, Calif.-based Skadaddle Media, comprises a video, consumer manifesto and "live riveted challenge" at www.liveriveted.com. The latter is a weekly affair … Read the whole story
COMMENTARY
by Judi Cutrone
Sooner or later, all roads will lead to content. For brands and brand managers, the call has been sounded: start evolving now if you … Read the whole story
COMMENTARY
by Steve Brunetto
With statistics showing that 90% of organizations maintain social media profiles, failing to have a social media presence for your organization can put you … Read the whole story