Pity the impatiens, which used to radiate everywhere this time of year in hanging baskets, window boxes and otherwise scruffy garden patches. Not only is it under attack by a … Read the whole story
Millennials have come to see the daily deal Web sites as a part of their own daily lives, with nearly a quarter (25%) of … Read the whole story
Honda Motor's luxury brand Acura is about to launch its first campaign under its new AOR Mullen. Marketing Daily visited American Honda's headquarters in … Read the whole story
The largest egg brand in the U.S. is searching for a "CEO" -- but there's no corporate shakeup involved. In this case, CEO stands … Read the whole story
Chevrolet's total redesign of the Impala is "Made to Love." The name refers to John Legend's new single. The song by the nine-time Grammy … Read the whole story
Starting next month, Patagonia, the outdoor gear marketer that has long been a leader among environmentally conscious brands, will start selling a new line … Read the whole story
Pacifico is highlighting its surfer roots in its latest creative. The pilsner-style Mexican beer is launching a multimarket TV and digital campaign aimed at … Read the whole story
Influence produced by trust points is the 3-point shot of marketing. Today, third-party credibility is the accelerator -- not impressions, reach, frequency, or any … Read the whole story