How do you know when your interactions with the consumer are not quite up to snuff? When the American Customer Satisfaction Index (ACSI) issues the results of its latest survey … Read the whole story
Longtime BuzzFeed sponsor GE is running a new application on the rich-content site that lets users "fly" an animated jetliner over posts -- including … Read the whole story
Stride gum is making video games as simple as sitting and chewing gum. With a new promotional effort, the brand -- owned by Mondelez … Read the whole story
Post Fruity Pebbles is expanding its existing partnership with World Wrestling Entertainment and one of its stars, John Cena. The cereal brand is launching … Read the whole story
Pure, an insurance company that caters to high net-worth individuals, is launching a unique campaign today. The effort -- which includes TV, print, OOH, … Read the whole story
The retailer's first-ever "Discovery Tour" starts in New York, followed by such cities as Chicago, Pittsburgh and Philadelphia, all led by the outdoor retailer's … Read the whole story
Auto sales keep on keeping on. It looks like this month will be even better than last if predictions hold out. Sales are projected … Read the whole story
CANNES, June 21 - Note, please, the dateline. The Cannes Lions Festival of Glorious Excess is an annual rite of solstice. So how amusing … Read the whole story
To deliver value, you must know your customer and understand their buying journey. Once you have mapped the existing and prospective customers' buying journey … Read the whole story