MediaPost Publications - Marketing Daily 06/26/2013

ENTERTAINMENT
Mobile, Social Gamer Kabam Tries TV Ads
by Aaron Baar
With the increasing popularity of mobile gaming (and the propensity of people to multitask with their smartphones and tablets while watching TV), it's surprising … Read the whole story
RESTAURANTS
Marketing's Role In Boston Market's Rib Success
by Karlene Lukovitz
The major success of Boston Market's St. Louis Style ribs obviously reflects America's love affair with a good rib at the right price. But … Read the whole story

HOSPITALITY
Holiday Inn Express Enlists 'Daily Show' Comedian
by Tanya Gazdik
InterContinental Hotels Group's Holiday Inn Express has signed on Jason Jones of "The Daily Show" as a spokesperson. The comedian, who appears regularly as … Read the whole story
RESEARCH
The CMO/CIO Bond: How Solid Is Yours?
by Sarah Mahoney
While CMOs often save time by developing tech-driven programs that somehow bypass their IT departments, going rogue usually backfires. In fact, CMOs who actively … Read the whole story
RESEARCH
CMO Roundtable At Cannes Lions Mulls Major Report
by Karl Greenberg
The World Federation of Advertisers' Marketing2020 study, based on a global survey of chief marketers, agencies and top market research firms, is to be … Read the whole story
AUTOMOTIVE
J.D. Power: Auto Insurers Need To Talk To Customers
by Karl Greenberg
"In 2013, there is a sharp rise in the number of customers who have experienced premium increases," said Jeremy Bowler, senior director of the … Read the whole story
COMMENTARY
Would Mister Rogers Have Been A Killer UX Designer?
by Dana Larson
A good user experience shouldn't make you have to work at it. "Mister Rogers' Neighborhood" was about learning while having fun, even while tackling … Read the whole story
COMMENTARY
Is Your Marketing Biased Against Action?
by Omer Artun
Over time, having more data has helped us create a higher-resolution model of our customers. Despite the richness of the information we collect, we … Read the whole story