Marketing Daily
Friday, July 26, 2013

Top of The News

Chevy Impala: Rave Reviews For A Tarnished Nameplate
by Thom Forbes

The last time I saw my family's 1968 Chevy Impala, it was literally a burned-out shell of its former self, sitting stripped of all working parts on a street in … Read the whole story

  • AUTOMOTIVE
    Hyundai Gets Zombie Seal Of Approval
    by Karl Greenberg

    Hyundai Motor America's zombiegeist is with Robert Kirkman, who created "The Walking Dead" show and graphic novels from which it leaped. Last year, the … Read the whole story

  • ELECTRONICS
    Apple Still Tops Among Consumers
    by Aaron Baar

    Linda Schulz, senior vice president of multi-client research at Harris Interactive, tells Marketing Daily: "The consumer connection and the emotional component, the fit into … Read the whole story

  • RESTAURANTS
    Chipotle Stages Fake Twitter Hack Attack
    by Karlene Lukovitz

    The tweets, which included both incomprehensible messages like "Mittens13 password leave" and seemingly one-to-one messages like "Hi sweetie, can you please pick up some … Read the whole story

  • FINANCIAL SERVICES
    TotalProtect Home Warranty Debuts TV Effort
    by Tanya Gazdik

    TotalProtect Home Warranty is launching its first TV campaign, targeting new homeowners. The effort, from Karlin+Pimsler, uses an entertaining concept to reach consumers -- … Read the whole story

  • RESTAURANTS
    Study: QSRs' Performance Hinges On Customer Service
    by Karlene Lukovitz

    When it comes to increasing return visits and consumer referrals, customer service makes all the difference for quick-serve restaurants, according to a new QSR … Read the whole story

  • AUTOMOTIVE
    Acura, Porsche Lead As Automakers Buff Up Sites
    by Karl Greenberg

    In the study Dodge follows Acura and Porsche in the rankings, and then comes Infiniti Jaguar, Jeep, Fiat, Smart, Land Rover, Hyundai, Kia and … Read the whole story

  • TV Global Spend Up 3.5%, Display Ads Rise
    by Wayne Friedman

    Worldwide television advertising witnessed moderate growth in the first quarter of this year. Nielsen said global TV advertising spending was up 3.5%. One-still suffering … Read the whole story

  • COMMENTARY
    The Great Role Reversal
    by Meg Asaro, Columnist

    By elevating the conversation to the concepts of nurturing and love, we find a universal story that speaks to anybody with a heart. Screw … Read the whole story