It probably did not come as a surprise to you to learn that some of those online reviews of products and services on sites such as Yelp and Google Local … Read the whole story
The earlier campaigns are driven by what Bill Tancer, general manager of global research, Experian Marketing Services, calls "time frame elasticity." Consumers are increasingly … Read the whole story
"Coca-Cola has moved from thinking about being the best in the world to being the best for the world," said Joe Tripodi, the company's … Read the whole story
With a current buying power of $1 trillion that is forecast to reach $1.3 trillion dollars by the year 2017, the importance of connecting … Read the whole story
"Last year, there was a lot of learning. There were all of these incredible backstories ... ," Ravi Jariwala, a Wal-Mart representative, tells Marketing … Read the whole story
Founded by three Duke University graduates and backed by $500,000 in funding from Great Oaks VC, Locket seeks to monetize the highly visible and … Read the whole story
"We are about connecting people to things they need and love," said Jody Ford, head of U.S. relationship marketing at eBay. "But we have … Read the whole story
From the first anticipatory moments, families are there at every turn, posting pictures as their "firsts" become likes and favorites. This level of engagement … Read the whole story
As companies create communication plans to meet consumers' needs, marketers face an important decision -- should they curate content from leading publishers and share … Read the whole story