Marketing Daily
Wednesday, October 30, 2013

Top of The News

Lands' End May Float On Its Own Again
by Thom Forbes

Anyone who has ever worked at a startup or worn the green eyeshades of a copy editor will appreciate the tale of how Lands' End got its misplaced apostrophe, as … Read the whole story

  • AUTOMOTIVE
    Luck Of The Irish In New Honda Campaign
    by Karl Greenberg

    American Honda Motor is out of the carport with a new brand salvo extending the "Start Something Special" campaign that Honda's Torrance, Calif. U.S. … Read the whole story

  • TECHNOLOGY
    Protection 1 Guards Everything (Including Cookies)
    by Aaron Baar

    Protection 1, which offers business and home security, has enlisted sports radio personalities Mike Greenberg and Mike Golic (of ESPN's "Mike and Mike") to … Read the whole story

  • SPIRITS
    Glenlivet Events Reward, Create New Brand Loyalists
    by Karlene Lukovitz

    The Glenlivet is hosting a series of 45 upscale "learning experience" events over two years, designed to reinforce the brand's lifestyle and luxury positioning … Read the whole story

  • RESEARCH
    Nielsen: Big Ad Spenders Keep Wallets In Pockets
    by Karl Greenberg

    Worldwide, companies are increasing spend as markets recover from the recession. Expenditures are up 3.5% in the second quarter and the same amount year-to-date … Read the whole story

  • AIRLINES
    New York, Mexico City Partner For Travel Initiative
    by Tanya Gazdik

    New York and Mexico City are launching an initiative to encourage travel between the two cities. The one-year agreement includes a reciprocal multimedia marketing … Read the whole story

  • RETAIL
    Seasonal Showdown: Mobile, Traditional Toys Collide
    by Sarah Mahoney

    While parents are keenly aware of how much time kids spend with screens, they're less aware of what it means for traditional toys. Richard … Read the whole story

  • COMMENTARY
    Machine Translation: 5 Keys To Delivering Relevant Global Content
    by Brian Otis

    As consumers demand better information and meaningful relationships with their favorite brands, it's no surprise that marketers have increased total spending on content development … Read the whole story

  • COMMENTARY
    The CMO's New Million-Dollar Slide (Not)
    by Erich Joachimsthaler

    So take your old funnel images and line your birdcages. While you're at it, do the same with any new, single-slide wonders that try … Read the whole story