Marketing Daily
Tuesday, January 21, 2014

Top of The News

Lessons From The Hollywood Trade Shows
by Thom Forbes

It's trade show season in Hollywood, which is to say that a lot of egos are being pumped and deflated, libations are freely flowing, and awards are being handed out … Read the whole story

  • RETAIL
    OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data
    by Sarah Mahoney

    Thanks to OfficeMax, Big Data marketing just got another black eye. And some privacy experts think this one, piled on top of data breaches … Read the whole story

  • TELECOM
    For Sprint, It's All In The 'Framily'
    by Aaron Baar

    "We wanted to try to keep the onscreen action relatively low and make sure we're delivering as simple a message as practical," Sprint Chief … Read the whole story

  • BEVERAGES
    Castle Brands Contest Uses Interactive Puzzle Ads
    by Karlene Lukovitz

    Castle Brands is employing interactive digital peel-off and scratch-off puzzle ads and other interactive ad formats to drive participation in an "Irish to the … Read the whole story

  • TRAVEL
    Building A Travel Brand Starts, And Can End, Online
    by Karl Greenberg

    Successful branding doesn't begin at the airline gate. It starts online with an easy website, personalized service, strong loyalty channels and a good media … Read the whole story

  • AUTOMOTIVE
    Jeep Back At X Games For Wrangler Polar Edition
    by Karl Greenberg

    The 30-second ad called "Mr. Ten Below" touts the Jeep Wrangler Polar Edition. The spot is also on Jeep's YouTube channel. The spot uses … Read the whole story

  • COMMENTARY
    Changes That Will Make Or Break Your 2014
    by Jeri Smith, Columnist

    While we all know that not all advertising dollars are spent wisely, it's often hard to determine what's working and what's not. Changes in … Read the whole story