"Friskies is very active in Internet cat culture, so when we heard what the Fine Brothers were doing we ... wanted to be involved," … Read the whole story

"The old brand briefing for commercials is especially important in the digital world," says General Mills CMO Mark Addicks. The major difference is engagement. … Read the whole story

"Egg hunts are centuries old. But the app we designed, using Nomi's beacon technology, makes it more fun," says Kedma Brown, VP/director of integrated … Read the whole story

The George ad, dubbed "Slam," shows the athlete flying by his opponents to make a slam-dunk, given accelerated momentum by a wave of blue … Read the whole story

"The investment in the status quo is massive," says Clive Sirkin, speaking in New York on Tuesday. "The world has changed and we have … Read the whole story