Nestle Purina PetCare's Friskies brand is launching The Friskies 50, a takeoff of the Forbes Celebrity 100 focusing on influencers of the four-legged variety. … Read the whole story

The "Dum Dums Drums" app features the brand's mascot, Dum Dums Drum Man, in 3D animation, challenging players to "repeat the beats" and match … Read the whole story

The stories, the first of which started in June, all feature the 2014 Fiat 500L. The serial narrative follows a neurotic suburban American obsessed … Read the whole story

"While retailer alignment has always been an objective, we've seen this growing in importance this year," says Dan Kitrell, VP/ account solutions at Marx, … Read the whole story