Thursday, September 4, 2014
  • Buffalo Wild Wings Serves Up Sports Competition

    "Buffalo Wild Wings is constantly working to create authentic and immersive sports experiences in its restaurants as part of our strategy of becoming the 'Ultimate Sports Experience,'" Eric Strey, director of sports programs for Buffalo Wild Wings, tells "Marketing Daily." ...Read the whole story

  • Macy's Focused On Mobile, Gen Y, Private Label

    While the company has been testing this service for some time, "this has been somewhat under the radar and we are just now marketing this convenience, so we expect we will gain traction," says Macy's CEO Terry Lundgren in a presentation for investors. ...Read the whole story

  • Renault Latest To Resurrect KITT

    The automaker is using a U.S. TV show of yore for creative ideation around a global campaign for its New Trafic light commercial van this week. The effort, via We Are Social, borrows the talking-car concept and its hero/driver from the U.S. TV show "Knight Rider. " ...Read the whole story

  • Jack Daniel's Spotlights True Bar Stories

    With a focus on the "authenticity" deemed critical to the young-adult Millennial target audience, many of the initial 30 stories being featured on the site (more will be released later this year) are short videos shot in the bars. ...Read the whole story

  • McConaughey Behind The Wheel Of Lincoln In 5 New Ads

    The print, digital, TV and grassroots effort begins with a blunderbuss media buy against the NFL opener and college football this weekend, followed by a broad cable and network rotation on this fall's roster of new shows. ...Read the whole story

  • Benchmarks Shift As Advertisers Take Aim Online

    Despite narrower, more focused online campaigns, fewer ad impressions are hitting their target, according to Nielsen. Fifty-nine percent of ad impressions served across all consumer segments reach their intended audience -- down from 69% in 2013. ...Read the whole story

Call For Submissions: Agency Of The Year

It’s the time of year when the editors of MEDIA and OMMA magazine begin considering candidates or their annual Agency of the Year awards, so if you’ve got any organizations — or people — you want ...More