"Buffalo Wild Wings is constantly working to create authentic and immersive sports experiences in its restaurants as part of our strategy of becoming the … Read the whole story

While the company has been testing this service for some time, "this has been somewhat under the radar and we are just now marketing … Read the whole story

The automaker is using a U.S. TV show of yore for creative ideation around a global campaign for its New Trafic light commercial van … Read the whole story

With a focus on the "authenticity" deemed critical to the young-adult Millennial target audience, many of the initial 30 stories being featured on the … Read the whole story

The print, digital, TV and grassroots effort begins with a blunderbuss media buy against the NFL opener and college football this weekend, followed by … Read the whole story

Despite narrower, more focused online campaigns, fewer ad impressions are hitting their target, according to Nielsen. Fifty-nine percent of ad impressions served across all … Read the whole story