The National Football League yesterday named Dawn Hudson, the one-time president and CEO of Pepsi-Cola North America, to be its chief marketing officer. Read the whole story
"We needed to acknowledge and address the insight that the role of all three categories is simply to make food taste better," and market … Read the whole story
While much of the marketing world is stampeding toward shorter and shorter videos, Columbia Sportswear is going the other way, and just released "I … Read the whole story
There are two methods of measuring hot startups: venture capital investment and where it lures executive talent. On the former, Hailo, which arranges taxi … Read the whole story
Seventy-one percent of households in 2014 with a child between the ages of 4 and 14 own a smartphone, compared with 55% of household … Read the whole story
MasterCard is launching a travel-focused campaign to prod work-obsessed Americans to take some well-earned time off. Last year, American workers left 429 million vacation … Read the whole story
Chrysler is featuring Major League Baseball MVP Miguel Cabrera in a new campaign for the 2015 200 sedan that offers a new take on … Read the whole story
The campaign focuses on the brand's "unique, delicious taste," reminding fans "why they fell in love with Diet Coke the first time," and "inviting … Read the whole story