June 3 - 6, 2024
Monday, September 29, 2014
Top of The News
Microsoft is not only coming to Fifth Ave. in the near future, we learned definitively over the weekend, it will also give invited analysts and reporters a peek at - … Read the whole story
AUTOMOTIVEAccording to a new study by C+R Research, commissioned by Cars.com, TV spots, radio and and direct are the least trustworthy or helpful sources … Read the whole story
RESEARCHWoke up, got out of bed, I dragged a comb across my head. Went downstairs and had a cup ... spent the day barely … Read the whole story
RESTAURANTSThe #MeetTaylor campaign includes a sweeps offering daily drawings for a total of 46 trips-for-two to attend a concert and meet Swift during her … Read the whole story
ELECTRONICS"It's right up there with tablets," David Tice, senior vice president at GfK and author of the report, tells "Marketing Daily." "Tablets have taken … Read the whole story
BEAUTYThe spot, tagged "Uncap Flavor," features whimsical animation of a series of events related to the flavors of the lip balm such as cherries … Read the whole story
BEVERAGESThrough Oct. 12, adult U.S. consumers can enter original videos in the "DDance for Dark Roast" contest to earn chances to win a grand … Read the whole story
- COMMENTARY
This is fall, which means three things: The NFL is back, more corrupt than ever, Congress is useless (the other three seasons, too), and … Read the whole story
- COMMENTARY
I see two related opportunities for brands to meaningfully connect with audiences using story: as content for context and as content for everyday storytelling. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
David Dreyer - Starco Brands, CMO
Khara Hutchinson - Bayer, Head of Programmatic
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