The announcement is the latest digital initiative from the Deerfield, Ill.-based retailer, which already offers 24/7 support with pharmacists, and recently started selling its … Read the whole story

This week, SodaStream, which has partnered with PepsiCo on a current, limited test of Pepsi HomeMade reported so-far positive consumer response, even as PepsiCo … Read the whole story

"I view this as a good thing," Craig Wigginton, vice chairman and U.S telecommunications sector leader at Deloitte, tells "Marketing Daily." "It's showing the … Read the whole story

"When Dove Men+Care first entered men's grooming routines five years ago, our advertising challenged the traditional and often stereotypical marketing that men were used … Read the whole story

Most consumers want brands from which they purchase products and services to use mobile channels for customer care. But brands have a much different … Read the whole story

"We chose Patrick Warburton because we felt he was a perfect fit for the 'control enthusiast' character based on previous characters he has played … Read the whole story