Marketing Daily
Tuesday, March 17, 2015
  • 'Golden Sisters' Old Wives Tales Tout Volkswagen TDI Clean Diesel

    The trio touts the cars by articulating "old wives tales" about diesel, pretty much hitting all the consumer perception pain points: that diesels are … Read the whole story

  • Dad Gets Data Power In New Virgin Mobile Effort

    With all the concern among families over the use of wireless data these days -- how much should they get? Does it roll over?, … Read the whole story

  • Olivia Wilde Stars In New H&M 'Conscious' Campaign

    No longer limited to simple ingredient questions (such as whether a garment is made from 100% organic cotton) "sustainable fashion has come to mean … Read the whole story

  • Elaborate Woodcuts Convey Jagermeister's Craft, Complexity

    The brand's new "56 Parts. Best as One" campaign, from the Deutsch agency, seeks to convey the complexity and craftsmanship of the brand through … Read the whole story

  • Redd's Apple Ale Breaks Top 10

    The shifts at both the local and national levels are a "clear indicator" that even in an industry dominated by two or three global … Read the whole story

  • Calling Advertising Dead Is Dead

    I've always found the propensity to hate on advertising interesting, especially when the biggest haters tend to be the ones that work in the … Read the whole story