Portland hipsters, still assumed to be mourning the ripping up of a garish '30s-era carpet from the local airport this summer, were hammered by the news yesterday that Peet's Coffee, … Read the whole story
Ian Trombetta, vp of consumer marketing for Guitar Hero Live at Activision, tells "Marketing Daily," "What we captured on screen reflects the fun and … Read the whole story
The survey finds that more people agree with statements like "giving to those less fortunate is an important part of the season," "I'm looking … Read the whole story
The brand has announced that all items on its core, "globally inspired" menu - noodles, sauces, soups, condiments, dressings and bread (including a new … Read the whole story
Hyatt Regency's campaign goes against the assumption that guests are always looking for a "home away from home" while traveling, says Sandra Cordova Micek, … Read the whole story
Andrew Hare, director of digital research and strategy at Magid, the author of the study, said in a statement: "It's rare that a brand … Read the whole story
The new campaign comes at a time when TJX, Marshalls' parent company, is gaining ground, with its most recent comparable-store sales increases its best … Read the whole story
Since the benefits of face-to-face marketing aren't easily quantifiable, I wanted to highlight why it is important. Here's what I found. Read the whole story