Marketing Daily
Wednesday, October 7, 2015
  • Activision Gets Ready To Rock Your Socks Off

    Ian Trombetta, vp of consumer marketing for Guitar Hero Live at Activision, tells "Marketing Daily," "What we captured on screen reflects the fun and … Read the whole story

  • Consumers Chipper About Upcoming Holidays

    The survey finds that more people agree with statements like "giving to those less fortunate is an important part of the season," "I'm looking … Read the whole story

  • Noodles & Company Intros Brand Repositioning, 'Clean' Food Platform

    The brand has announced that all items on its core, "globally inspired" menu - noodles, sauces, soups, condiments, dressings and bread (including a new … Read the whole story

  • Hyatt Regency Launches Largest-Ever Campaign

    Hyatt Regency's campaign goes against the assumption that guests are always looking for a "home away from home" while traveling, says Sandra Cordova Micek, … Read the whole story

  • Study Says Uber Putting The Brakes On New Car Sales

    Andrew Hare, director of digital research and strategy at Magid, the author of the study, said in a statement: "It's rare that a brand … Read the whole story

  • Marshalls Taps Big Surprises For New Campaign

    The new campaign comes at a time when TJX, Marshalls' parent company, is gaining ground, with its most recent comparable-store sales increases its best … Read the whole story

  • The Importance Of Face-To-Face Communication

    Since the benefits of face-to-face marketing aren't easily quantifiable, I wanted to highlight why it is important. Here's what I found. Read the whole story