Marketing Daily
Tuesday, November 17, 2015
  • Jaguar Sharpening Claws With New Products, Strategies

    Joe Eberhardt, president and CEO of Jaguar Land Rover North America, says that while Land Rover is, in fact, the fastest-growing U.S. luxury auto … Read the whole story

  • Bacardi Oakheart Gets Serious About Taking On Captain Morgan

    Captain Morgan Spiced Rum is the #2 rum in the U.S., but has also seen declining sales. Diageo launched Captain Morgan White Rum, intended … Read the whole story

  • Lego, Paw Patrol, Hot Wheels Among Most Sought-After Toys

    ISCS says 71% of its respondents intend to buy something over the Thanksgiving holiday period, with 59% saying it will be at a physical … Read the whole story

  • Philips, Live Nation Merge Music And Lighting

    "We're always looking for opportunities with our emerging artists, and we've found lighting is endemic to what we do every day," Maureen Ford, president … Read the whole story

  • This Ain't Your Daddy's Holiday Season

    The holiday season as we know it has fundamentally changed as mini-moments have replaced the long-standing Black Friday focus. Marketers will need to adapt … Read the whole story