July 22 - 25, 2024
Tuesday, December 8, 2015
Top of The News
Talk about a slam-dunk deal of a lifetime: The Cleveland Cavalier's LeBron James has signed a lifetime contract with Nike that he calls "humbling," Nike says "provides significant value to … Read the whole story
FOODThe brand will release each song video on its Facebook, Twitter and YouTube channels, along with a note to the fan who inspired the … Read the whole story
AUTOMOTIVEThe campaign, for which a big digital, multichannel program will be rolling out in coming weeks, is "very diverse, with a broad media plan … Read the whole story
BEVERAGESThe sponsorship deal further establishes Dos Equis' standing in sports, says Nuno Teles, Heineken USA chief marketing officer. Dos Equis has evolved over the … Read the whole story
BEAUTYAmong the trends beauty marketers are feeding on? Worldwide water shortage concerns, new energy sources, and a growing demand for tech as well as … Read the whole story
RETAILIn a call with reporters on Tuesday, economists from the National Retail Federation and the Consumer Technology Association highlighted aspects of the current holiday … Read the whole story
UPCOMING EVENTS
Brand Insider Summit QSR June 3 - 6, 2024
Kimpton Hotel Fontenot
Featuring top industry speakers including:
Nicole Portwood - Salad and Go, CMO
Joanna Bonder - Zaxby’s, Sr. Director Loyalty and Digital Channel Marketing
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