Marketing Daily
Monday, April 25, 2016
  • Target Takes Transgender Issue To Consumer Level

    Telling customers to "use the restroom or fitting room facility that corresponds with their gender identity," the retailer is one of the first brands … Read the whole story

  • MasterCard, MLB Expand Partnership

    "Baseball is a passion for so many and through our partnership with Major League Baseball, we've been able to deliver not only exclusive access … Read the whole story

  • Consumers Like Wireless Phone Charging, Fingerprint Scanning

    "It's not like the difference between actual performance is better," says Kirk Parsons, senior director and technology, media & telecom practice leader at J.D. … Read the whole story

  • Hershey's, Reese's Snack Mixes Launch First National Campaign

    The company's snack strategy calls for covering the entire spectrum, from candy and sweets on one end to protein-focused offerings on the other. The … Read the whole story

  • Prince's Death Prompts Tribute From Chevy, Others

    For better or worse, brands have felt compelled to react to the death of music superstar Prince. Chevrolet's tribute, created by Commonwealth//McCann, depicted the … Read the whole story

  • Smooverly: Investor Deck

    Welcome to Smooverly. The first publishing platform to combine real-time video, an engaged millennial audience, key influencers with unprecedented social reach and personal biometrics. Read the whole story